Marketing with HKCA

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Marketing with HKCA

Promotion & Advertising Guide

  1. Why Promote and Advertise with HKCA

The Right Audience:

We have a network that matters! If you want to reach the professional chefs or the culinary industry players, here is your cost-effective solution.

Support The Mission:

HKCA is dedicated to serve the interests of the culinary industry and striving to live the brand of Hong Kong as the Culinary Capital of Asia. As a non-profit organization, we need financial support to sustain our growth. Consider your money well spent to serve both your organization marketing objectives and ours!

The Easy Access:

You can simply follow our guidelines, pick your mix of promotional channels, we will do the rest!

  1. General Guidelines:
  • All adverts or materials for distribution need to be submitted by advertiser or organizer; we do NOT have a design department to create adverts for you.
  • Adverts should be sent to the webmaster, by sending a simple e-mail with the advert to This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Payments should be made in full prior to the start of the activity by sending a crossed Cheque made payable to HONG KONG CHEFS ASSOCIATION and mail it to PO BOX 91614, TSIMSHATSUI POST OFFICE, KOWLOON For advertisement, please attach a copy of the advert sample to it for easy follow up.
  • General Terms and Conditions for Advertisement Placement: please refer to page 2 of the Ad Order Form.

 

  1. Promotional or Advertisement Placement Options
  2. 1. Event Involvement, Endorsement & Promotion

For culinary event that enlisted the involvement or endorsement of HKCA, please send a proposal to our Brand Marketing Committee Member Anita Cheng (email: This email address is being protected from spambots. You need JavaScript enabled to view it.). The proposal will be followed up by Anita and discussed in meeting for consent by the Committee.

General Principles for Considerations:

  1. 1.1. Culinary Event

The event is of culinary nature, including but not limit to new products, new ingredients or new equipment introductions.

HKCA Services –

  1. Promote the event on the Website “News & Events” page, for a maximum period of ONE month prior to the event
  2. One email blast to invite members to join (with no guarantee of response)

Service Fee - $6,000; 50% discount for corporate members

  1. 1.2. Culinary Competition

HKCA Partnership

  1. Have HKCA as the event partner;
  2. Provision of judge(s);
  3. Promote the event on the Website “News & Events” page, for a maximum period of ONE month prior to the event
  4. One email blast to invite members to join (with no guarantee of response)

 

  1. Use of HKCA logo on promotional materials

Partnership Fee - $10,000 to $30,000, depends on the level of partnership

Competition Services – (to be charged separately by event partner working closely with HKCA and client)

  1. Strategic planning with concept ideas
  2. Competition management and execution

Service Fee - $10,000 - $80,000; depends on the level of services required. Separate proposal will be provided

  1. 1.3. Product Demonstration or Cooking Assistance

For events that required chefs’ assistance on cooking demonstration, as trainer, or as chefs on duty (for example at exhibitions). HKCA can assist on recruiting appropriate chefs to fulfill the purpose.

For corporate members or sponsors, the service in general is free; unless for a request that require massive coordination, a nominal sum may be charged.

Organizer will need to provide an allowance to the chef for his participation or services. Suggested Allowance as follows:

Chef Types

Half Day

(less than 4 Hrs)

Full Day

(up to 8 Hrs)

Executive Chef Level

$3,000

$5,000

Senior Professional Chef

$1,500

$2,500

Professional Chef

$800 to $1,000

$1,500 - $2,000

Young Chef

$500

$800 - $1,000

 

 

Note:

  1. Organizer should pay the chefs directly. For special cases, HKCA may distribute the allowance to the chefs involved on behalf of the Organizer.
  2. The service “Hrs” should include preparation and travel time, or as agree between chefs concerned and the organizer.

Other Services:

For clients that required other event support, including provision of equipment, utensils and recipe development, a separate quotation based on the requirement of the client will be prepared. The charges incurred will go directly to the individual who render such services. Receipt or invoice can be issued by HKCA or individual service provider.

  1. 1.4. Sponsor Event

HK Culinary National Team may support Sponsor’ activities as agreed with individual sponsors. Detail to be discussed with the Team & Sponsorship Manager.

General Guidelines –

The Sponsor/Organizer will be responsible for the cost of venue and food ingredients;

The Sponsor/Organizer will provide reasonable allowance (with reference to #3 of this section)

Note: For Organizers that required event management or project management professional assistance, HKCA can recommend trusted partner for your consideration.

 

 

 

 

  1. 2. Email Blast to Members

Per Blast to all members: HK$3,000

Package Deal: 3 times at HK$7,000 (to be used within a 2-year period)

For Corporate Members/Sponsors: enjoy one free email blast per year, 50% discount to general offer for subsequent blast within the year (package deal does not apply)

Note: all information (email communication) and promotion leaflet (email version) to be provided by advertiser; the information will be vetted by HKCA. HKCA reserved the final right to refuse the placement. In such case, full payment will be refunded to advertiser within 30 days. Please refer to general Terms and Conditions

  1. 3. Home Page Linker

HKCA website: https://www.hongkong-chefs.com/

Max 165 Pixels wide banner appears on all Newsflashes/ in the left side link bar, below the hyper linked pages.

Specifications:

File Size:

30 K

Dimensions:

Max 165 × 198 (h) Pixels

Link to:

Your website (or a page can be created at extra cost for you)

Standard Rate:

HK$ 3000 per 6 months

Corporate Members Rate:

HK$ 1500 per 6 months

 

 

  1. 4. Home Page Banner

Banner running across the bottom grey shaded area on the Home Page only. This is exclusive advertising only!

Specifications:

File Size:

50 K

Dimensions:

Max 500 × 100 (h) Pixels

Link to:

Your website (or a page can be created at extra cost for you)

Standard Rate:

HK$ 5000 per 6 months

Corporate Members Rate:

HK$ 2500 per 6 months

  1. 6. Super Banner

Large Banners running across the Newsflashes within the content area

Specifications:

File Size:

30 K

Dimensions:

500(w) × 100 (h) Pixels

Link to:

Your website (or a page can be created at extra cost for you)

Standard Rate:

HK$ 6000 per 6 months

Corporate Members Rate:

HK$ 3000 per 6 months