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Marketing with HKCA

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Marketing with HKCA

Promotion & Advertising Guide

  1. Why Promote and Advertise with HKCA

The Right Audience:

We have a network that matters! If you want to reach the professional chefs or the culinary industry players, here is your cost-effective solution.

Support The Mission:

HKCA is dedicated to serve the interests of the culinary industry and striving to live the brand of Hong Kong as the Culinary Capital of Asia. As a non-profit organization, we need financial support to sustain our growth. Consider your money well spent to serve both your organization marketing objectives and ours!

The Easy Access:

You can simply follow our guidelines, pick your mix of promotional channels, we will do the rest!

  1. General Guidelines:
  2. 1. Types of Marketing or Promotional Programs or Activities

that HKCA would or could choose to share with members:

  • Corporate or Sponsor Activities: according to their category entitlement and for activities that are meant for all members to participate- i.e. open recruitment; not for any by invitation type of activities
  • Paid Promotion: organization may choose to pay to use our communication platform, however, we are very selective on accepting such promotion, only activities that are beneficial to our members will be accepted;
  • Joint or Partner Activities/Events: those that HKCA is involved as part of the organizing committee, as a supporting or endorsing organization.
  1. 2. Promotion Material
  • All promotion materials are to be provided by the advertiser or organizer; we do NOT have a design department to create adverts for you.

 

 

  1. 3. Payment Arrangement

Upon confirmation of communication program, payments should be made in full prior to the start of the activity. An invoice will be issued for payment arrangement:

  • Sending a Cheque made payable to HONG KONG CHEFS ASSOCIATION and mail it to PO BOX 91614, TSIMSHATSUI POST OFFICE, KOWLOON, please include the promotion program title for easy reference; or
  • Direct Deposit to the HKCA bank account. Details will be provided upon confirmation of program.
  1. Promotional or Advertisement Placement Options
  2. 1. Event Involvement, Endorsement & Promotion

For culinary event that enlisted the involvement or endorsement of HKCA, please send a proposal to our Brand Marketing Committee Member This email address is being protected from spambots. You need JavaScript enabled to view it.. The proposal will be followed up and discussed in meeting for consent by the Committee.

General Principles for Considerations:

  1. 1.1. Culinary Event

The event is of culinary nature, including but not limit to new products, new ingredients or new equipment introductions.

HKCA Services –

  1. Promote the event on the Website “News & Events” page, for a maximum period of ONE month prior to the event
  2. One email blast to invite members to join (with no guarantee of response)

Service Fee - $6,000; 50% discount for corporate members

 

 

 

  1. 1.2. Culinary Competition

HKCA Partnership

  1. Have HKCA as the event partner;
  2. Provision of judge(s);
  3. Promote the event on the Website “News & Events” page, for a maximum period of ONE month prior to the event
  4. One email blast to invite members to join (with no guarantee of response)
  5. Use of HKCA logo on promotional materials

Partnership Fee - $10,000 to $30,000, depends on the level of partnership

Competition Services – (to be charged separately by event partner working closely with HKCA and client)

  1. Strategic planning with concept ideas
  2. Competition management and execution

Service Fee - $10,000 - $80,000; depends on the level of services required. Separate proposal will be provided by the service provider, to be agreed by concerned parties.

  1. 1.3. Product Demonstration or Cooking Assistance

For events that required chefs’ assistance on cooking demonstration, as trainer, or as chefs on duty (for example at exhibitions). HKCA can assist on recruiting appropriate chefs to fulfill the purpose. The priorities of such services will be for our existing members and sponsor partners.

For request that require support and coordination, a nominal sum may be charged by our appointed coordinator as agreed individually with the service requester.

Suggested Allowance for chefs:

Chef Types

Half Day (less than 4 Hrs.)

Full Day (up to 8 Hrs.)

Executive Chef Level

$3,000

$5,000 - $6,000

Senior Professional Chef

$1,500

$2,500 - $3,000

Professional Chef

$800 to $1,000

$1,500 - $2,000

Young Chef

$500

$800 - $1,000

 

Note:

  1. Organizer should pay the chefs directly. For special cases, Organizer may ask HKCA or coordinator to distribute the allowance to the chefs involved on behalf of the Organizer.
  2. The service “Hrs.” should include preparation and travel time, or as agree between chefs concerned and the organizer.

Other Services:

For clients that required other event support, including provision of equipment, utensils and recipe development, a separate quotation based on the requirement of the client will be prepared by the coordinator. The charges incurred will go directly to the individual who render such services. Receipt or invoice can be issued by HKCA or individual service provider. The received-on behalf services fee will be reimbursed to service provider.

  1. 1.4. Sponsor Event

HK Culinary National Team may support Sponsor’ activities as agreed with individual sponsors. Detail to be discussed with the Team & Sponsorship Manager.

General Guidelines –

The Sponsor/Organizer will be responsible for the cost of venue and food ingredients;

The Sponsor/Organizer will provide reasonable allowance (with reference to #3 of this section)

Note: For Organizers that required event management or project management professional assistance, HKCA can recommend trusted partner for your consideration, the deal to be agreed between the two parties involved

 

 

 

 

  1. 2. eDM / Email Blast to Members

Per Blast to all members: HK$3,000

Package Deal: 3 times at HK$7,000 (to be used within a 1-year period)

For Corporate Members or Sponsors: 50% discount

Note: all information (email communication) and promotion leaflet (email version) to be provided by advertiser; the information will be vetted by HKCA. HKCA reserved the final right to refuse the placement. In such case, full payment will be refunded to advertiser within 30 days. Please refer to general Terms and Conditions

  1. 3. WhatsApp Blast to Members

Per Blast to all members or specific member groups: HK$1,500.

Note for C.2 and C.3. – the information including email and phone numbers will not be shared with outside party without the consent of the concerned individual.

  1. 4. Home Page Linker

HKCA website: https://www.hongkong-chefs.com/

Max 165 Pixels wide banner appears on all Newsflashes/ in the left side link bar, below the hyper linked pages.

Specifications:

File Size:

30 K

Dimensions:

Max 165 × 198 (h) Pixels

Link to:

Your website (or a page can be created at extra cost for you)

Standard Rate:

HK$ 3000 per 6 months

Corporate Members Rate:

HK$ 1500 per 6 months

 

 

  1. 5. Home Page Banner

Banner running across the bottom grey shaded area on the Home Page only. This is exclusive advertising only!

Specifications:

File Size:

50 K

Dimensions:

Max 500 × 100 (h) Pixels

Link to:

Your website (or a page can be created at extra cost for you)

Standard Rate:

HK$ 5000 per 6 months

Corporate Members Rate:

HK$ 2500 per 6 months

  1. 6. Super Banner

Large Banners running across the Newsflashes within the content area

Specifications:

File Size:

30 K

Dimensions:

500(w) × 100 (h) Pixels

Link to:

Your website (or a page can be created at extra cost for you)

Standard Rate:

HK$ 6000 per 6 months

Corporate Members Rate:

HK$ 3000 per 6 months

 

For questions or enquiries, please contact: This email address is being protected from spambots. You need JavaScript enabled to view it.

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